What you need to know about digital signage displays

- Jan 08, 2019 -

Everyone wants to upgrade to digital signage.However, those unfamiliar with the technology may initially be intimidated by the various components necessary to create a digital signage network, which they see as overly complex and time-consuming.Don't be afraid!This guide will help stakeholders understand the basics of digital signage solutions, whether for revenue, branding, education or information.


What Is Digital Signage?


For businesses, digital signage can be used to deliver messages, services and notifications to customers.They can serve ads to customers in the form of digital posters and mobile ads.They can even stream RSS feeds, live TV and social media.The digital menu board simplifies quotes and price changes for restaurants and other service providers.Information on digital billboards and small displays can also be easily changed for outdoor use, providing maximum flexibility at minimal cost.In addition, target audiences can be redirected based on the time of day, the day of the week, and specific days of the year.


You Mean I Can Afford a Video Wall?


In the past, video walls were considered an expensive luxury and were often used in large venues such as stadiums, malls and casinos.However, today, with the development of technology and cost reduction, video walls are installed in more and more indoor and outdoor locations.While liquid crystal displays are currently the more popular option, leds are rapidly gaining ground and manufacturing prices continue to fall.

The LED video wall is a single screen that consists of multiple LED screens (also known as DV) that are viewed directly, which collectively display content.Durable, LED displays are very efficient, and therefore very cost-effective to operate.Unlike standard bulbs, leds are illuminated by the movement of electrons in a semiconductor material, which contains no filament that can burn out or heat up, and which opens up a wider range of applications than the old signposts that used to glow from filaments powered by rollers.As LED pixel density continues to shrink, the popularity of LCDS is declining.Moreover, in between, only leds can achieve "true black," providing sharper images and bolder contrast.